100 Years of History

1923 – The Agnelli Family’s Arrival at the Helm of the Club

Just over two weeks ago, on July 24, we celebrated the hundredth anniversary of an event that literally transformed Italian football, which in the first quarter of the last century was dominated by “non-metropolitan” realities such as Genoa, Pro Vercelli, and Casale, who collectively won 16 Scudetti.

On July 24, 1923, the Agnelli family decided to invest in the Bianconeri team, directly entering its management through Edoardo Agnelli (son of Giovanni, the founder of the Italian Fiat automotive company in 1899), who had been serving as the team’s vice president since 1920 under the management of Gino Olivetti.

Since then, the bond between the Turin dynasty and the Bianconeri team has never been broken, becoming the most important and enduring one in the Italian sports landscape. Until then, Juventus, founded on November 1, 1897, had only one title to its name, in 1905.

We’re talking about a single trophy in twenty-five years of history. Considering that in the subsequent hundred years, they have won around sixty trophies, it becomes evident that Juventus was a minor football club until then.

The arrival of the Agnelli family at the helm of the club revolutionized its management. In a football world that was previously managed both politically and federally and at the club level in an amateurish manner, Juventus initiated a model of managerial leadership that would, as mentioned, lead to the emergence and subsequent dominance of metropolitan clubs from the North.

To better understand the significance of this phenomenon, consider that the quartet composed of Juventus, Inter, Torino, and Bologna won all the Scudetti between 1925 and 1950. The only exception was the Scudetto won by Roma in 1942.

The entire corporate structure was overhauled and structured according to the Fordist models upon which the Fiat management structure was based. With the Agnelli family taking the helm of the club, Juventus took flight, becoming the most decorated club internationally and competing at the highest levels on the international stage.

To be continued.

Francesco Lemmi – Azteca Group